Tired of Jumping from One Google Tool to Another to Manage a Campaign? Try Google AgencyToolkit

At a SEMPO meeting last night in Cambridge, I got a chance to see a new Web site that Google has put together to make it easier for marketers to find all the tools available for running a highly effective Google AdWords campaign.

Now, instead of jumping from the AdWords Editor to Hot Trends (to see whether certain key phrases are becoming more popular or less) to Google Optimizer (for checking the results of your latest A/B tests of Web site content), you can start from a simple, clean page that presents all these Google tools in one neat, orderly place.

The new destination is Google AgencyToolkit. The site groups tools into four categories:

Plan
AdPlanner, Insights for Search, Blog Search, Hot Trends, Traffic Estimator

Place
Placement Tool, Ad Preview Tool, Site and Category Exclusion Tool

Create
Search-based Keyword Tool, Campaign Optimizer, AdWords Editor, AdWords API

Measure
YouTube Insight, Analytics, Conversion Optimizer, Conversion Tracking, Website Optimizer, Webmaster Tools

(If you roll over the links above, you'll see just how widely scattered these tools are across Google's properties.)

The site looks like this:



If you're running an AdWords campaign or if you'd just like the convenience of having all these in one location, give the site a visit.