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Tuesday, May 23, 2017

The Biggest "Don't" in Content Marketing

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Don't waste people's time. That's the big one. People are busy. They're looking for insight. Whatever they read needs to b...
Monday, June 20, 2016

The U.S. Economy: Hanging In There

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A good summary from The Economist : The American economy may have slowed, but remains fundamentally strong, as it is buttressed by a health...
Thursday, June 16, 2016

IT Security Tip: Don't Use Hardware You Find in a Parking Lot

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From an Healthcare IT News article on ransomeware attacks on hospitals: "Department of Homeland Security officials recently conduct...
Tuesday, February 3, 2015

Movie Review: Spent: Looking for Change, A Film by American Express

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This is the second of two blog posts by Madeleine Bennett about the unbanked and underbanked. Thanks to CFSI , the FDIC, the Federal Reser...
Friday, June 13, 2014

CFSI Takes a Good Look at the Unbanked and Underbanked Markets

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This is the first of several posts about innovation in the financial services market. Today's post was written by Madeleine Bennett. L...
Monday, October 7, 2013

Why Capitalize the Word Web?

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Because it's a proper noun. It's the shortened form of the name World Wide Web. This is not simply any network or web of computers; ...
Tuesday, June 19, 2012

Microsoft Surface, BYOD, and Laptops vs. Tablets

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There's been lots of good coverage of Microsoft's announcement yesterday of Microsoft Surface, a line of Windows 8 tablets that will...
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About Me

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John Bennett
I'm a marketing consultant and business writer with over two decades' experience in high tech. These days most of my clients are high-tech start-ups, though I've also worked with other types of organizations, including a resource-management think tank in the Sierras and a highly regarded Bay Area orchestra. I travel regularly between the Boston area and Silicon Valley. Learn more here: www.bennettstrategy.com
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